For first time, LEGO Ideas picks no projects to make a reality – and that’s OK

On October 30th, LEGO posted to the Ideas Blog that they had the final results of the latest round of fan-made-projects-made-reality. And the winner is….

No one.

All 13 of the projects were rejected. But I’m OK with that. You should be too – so go ahead an unbunch your panties.

Before we get into any of the specific details as to why all projects were rejected, let’s take a look at everything that was up for contention this time around:

Image courtesy of LEGO Ideas

Image courtesy of LEGO Ideas

Let’s be brutally honest – none of these are very good. Some aren’t even built as prototypes yet. And here lies the inherent problem with the whole idea behind LEGO Ideas and fan-made submissions. When you open up and create a platform for anyone to submit a project you’re going to get a lot of undeniably fantastic ideas, with an even larger amount of garbage.

LEGO attempted to put a system in place to stem the flood of shitty ideas making it to the final round by requiring a project to have 10,000 votes. And that only even got them into the review round. But in its infancy, LEGO Cuusoo (what Ideas was originally called) only had a small number of participants, and a smaller number of folks voting on projects. We were treated to amazing short-run sets like the Mars Curiosity Rover, and the ExoSuit, and Ecto-1.

Now with LEGO’s popularity explosion in the last few years, the Ideas site has turned into a platform for thousands of would-be LEGO builders to launch thousands of shitty designs. And with more people participating, there are inevitably more less-than-stellar projects making it to the review stage as they are upvoted over and over again.

I mean, seriously, I love Daft Punk’s mysterious and awesome persona music, but really – the “project” was two minifgs with a few small accessories and helmets. It’s not going to get made folks. They can be made using existing minifigs.

In fact, let’s look at the next batch of projects currently up for review for the next time:

Image courtesy of LEGO Ideas

Image courtesy of LEGO Ideas

Aside from the potential for another big modular building for LEGO City, the rest of these are either too small, far too complex & large, or just overall bad designs. Oh, also, another dinosaur that looks exactly like the one in the previous round. OK OK, the race cars are kinda neat.

I’ll let LEGO handle the official reasons why none of the projects were picked this time around (acquiring 3rd party rights, play-ability, similarities to existing or future sets already in production, etc). Watch the video of the official announcement below:

While it may be disappointing to the creators of these projects to have not been picked – I think this is a good move for LEGO. It was time to remind everyone that LEGO will decide what is best for their product line.

My only hope is this begins to make folks think more carefully about what projects they’d really like to see become an official set. Does it appeal to a wide audience? How expensive will it be? Is it playable, or displayable? Is this something that is actually really fuckin’ cool to be in LEGO, or is it something you saw in passing and thought oh hey that’s kinda neat.

And finally, how about some originality. Aside from the ExoSuit and the Birds, all the LEGO Idea sets have been LEGO-ized versions of nostalgic cultural symbols or various famous objects. I’m not disparaging them, don’t worry – I own most of them, I’m just saying – what better place to use your imagination and build something original? That’s the whole idea behind LEGO.

So don’t despair. LEGO made the right decision.

Play well.


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