As I feared, it’s $200. Good luck with that.
Granted, it’s a pretty big set with more pieces than some of the modular buildings, but it’s also a really specialized theme. Some of the Star Wars sets, like the Red 5 X-Wing, are the same price, but you have to think Star Wars fans are much more apt to shell out $200 for a sweet model of the X-Wing, than a regular guy who enjoys The Simpsons. I will say I don’t care for how the heads on the minifigs look. Disproportional and weird. I will say I am hugely impressed by the little details though.
I’d be curious to see how it sells.